Lead Qualification & Routing Automation
Transform your lead management with AI that scores, qualifies, and routes prospects automatically through simple conversation with Mica AI
Quick Overview
A Lead Qualification Agent automatically monitors incoming leads, scores them based on your criteria, and routes high-priority prospects to the right sales team members. Simply tell Mica what makes a qualified lead, and it handles everything through intelligent automation.
Intelligent Scoring
Automatically evaluates leads based on company size, budget, timeline, and custom criteria you define in conversation
Smart Routing
Routes qualified leads to appropriate team members based on territory, expertise, workload, or any custom rules
Real-time Alerts
Instantly notifies sales reps about hot leads through Slack, email, or CRM notifications for immediate follow-up
CRM Integration
Seamlessly connects with Salesforce, HubSpot, and other CRMs to update lead status and create follow-up tasks
Load Balancing
Distributes leads evenly across team members while respecting specializations and current workload
Performance Tracking
Monitors conversion rates by source, rep performance, and qualification accuracy to optimize your process
Key Benefits
Real Business Scenarios
See how different teams use lead qualification automation to transform their sales process
TechStart Solutions
Challenge: 200+ leads per week, sales team overwhelmed, missing hot prospects
Result: 40% increase in qualified lead response time, 25% boost in conversion rates
HealthCare Dynamics
Challenge: Complex compliance requirements, specialized reps needed for different markets
Result: 60% faster compliance review, 30% improvement in industry-specific conversations
RetailTech Pro
Challenge: Seasonal spikes, global territories, 24/7 lead flow management
Result: 90% reduction in lead response delays during peak periods
EduTech Innovations
Challenge: Budget cycles, decision committees, long sales cycles requiring nurturing
Result: 50% better timing alignment with budget cycles, 35% shorter sales cycles
Setting Up Your Lead Qualification Agent
Describe Your Lead Qualification Process
Start by telling Mica about your lead qualification needs in plain English. Mica will understand your requirements and set up the entire system automatically.
Sample Instructions to Mica
What Mica Understands:
- • Lead sources and data collection points
- • Qualification criteria and scoring rules
- • Team structure and routing preferences
- • Communication and notification methods
What Mica Sets Up:
- • Data source connections and monitoring
- • Scoring algorithms and qualification logic
- • Routing rules and team assignments
- • Notification systems and CRM updates
Mica Connects Your Data Sources
Based on your description, Mica automatically connects to your CRM, website forms, marketing tools, and other lead sources. No manual configuration or API setup required.
CRM Systems
Salesforce, HubSpot, Pipedrive - Mica connects and syncs lead data automatically
Web Forms
Contact forms, landing pages, lead magnets - Real-time lead capture and processing
Marketing Tools
Email campaigns, social ads, marketing automation platforms
Mica Builds Your Qualification Logic
Mica creates intelligent scoring algorithms based on your qualification criteria, automatically categorizing leads and determining the best routing approach for each prospect.
Sample Qualification Criteria
Company Size Scoring
Budget Indicators
Routing Decision Matrix
→ Senior Sales Rep + Immediate Slack Alert
→ Territory Rep + Email Notification
→ Inside Sales + CRM Task Creation
→ Marketing Automation + Drip Campaign
How to Refine Qualification Rules:
Simply tell Mica: "Increase the score for leads from the healthcare industry" or "Route enterprise leads directly to Sarah instead of the general queue." Mica updates the rules instantly.
Mica Sets Up Team Assignments & Notifications
Mica automatically configures notification systems and creates the routing logic to ensure the right leads reach the right team members at the right time.
Team Configuration
Senior Sales Team
Handles enterprise leads (80+ score)
Territory Reps
Manages regional qualified leads
Inside Sales
Handles high-volume lead qualification
Notification Channels
Slack Integration
Instant alerts for hot leads in #sales-hot-leads channel
Email Notifications
Detailed lead summaries sent to assigned reps
SMS Alerts
Critical lead notifications for immediate response
CRM Tasks
Automatic follow-up tasks created in Salesforce/HubSpot
Your Agent Goes Live & Learns
Once configured, your lead qualification agent starts processing leads immediately. It continuously learns from outcomes and can be refined through simple conversations with Mica.
Immediate Activation
Starts processing leads as soon as setup completes
Continuous Learning
Improves scoring accuracy based on conversion outcomes
Easy Refinements
Adjust rules by chatting with Mica anytime
Sample Conversation for Adjustments:
You
"The leads from our webinar last week are converting really well. Can you increase the scoring for webinar attendees?"
Mica
"I've updated the scoring to add +15 points for webinar attendance in the last 30 days. This will route more webinar leads to your senior reps. The change is active immediately."
Expected Outcomes & ROI
Quantifiable improvements you can expect from lead qualification automation
ROI Calculation Example
For a sales team processing 500 leads per month:
Current Manual Process
With Mica Automation
Total Monthly ROI: $75,000+
Implementation typically pays for itself within the first week
Ready to Transform Your Lead Management?
Start processing and routing leads intelligently in minutes, not months. Simply tell Mica what you want to achieve, and watch your qualification process transform automatically.